Talend
Talend helps companies deliver healthy data across their organization so they can change the way their business makes decisions, allowing them to drive business outcomes with a unified platform that can support their data needs at any scale or complexity. As a cloud-independent solution, Talend helps organizations seamlessly work across any cloud provider or with on-premises data.
At Talend, I joined as the sole designer outside of the product team in a company of 1,500. Within a year, I was promoted to Creative Director and tasked with leading the design efforts for a newly established department, Content and Creative Services. Over the following year, I scaled the team from 5 to 13 and helped drive strategic growth for the company.
Under my leadership, my team and I transformed the brand and developed a high-performing marketing engine. We directly supported revenue generation through integrated brand and marketing campaigns, enhanced brand visibility, and optimized the design process to improve operational efficiency. By creating a centralized department, we ensured consistency and quality across all high-value internal and external communications.
In addition, we elevated the production of corporate events, raising the standard for visuals and coordination. These efforts resulted in higher engagement, improved satisfaction, and increased conversion rates for Talend's events.
Our rebranding and repositioning efforts played a pivotal role in the company’s successful acquisition by Thoma Bravo for $2.4 billion. This outcome was largely attributed to the strength of the brand transformation. The talented design and messaging team I had the privilege to lead delivered exceptional work throughout, making this a remarkable period of growth for both the company and the individuals involved.
Designers:
Casey Kim - Senior Visual Designer
Steve Donatelli - Senior Principal Brand Designer
Jeff Wright - Rockstar Production Designer
Michael Marquis - Senior Web Designer
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Creative Direction
Brand Development
Brand Strategy
Development
Trust Starts Here
At Talend my team and I co-directed an animation with ThreeSixtyEight to promote Talend’s cutting edge approach to ensuring that the data a company uses to make decisions is safe, accessible, and compliant.
There’s no substitute for healthy data.
36% of business leaders still make gut decisions at work. Why? In some companies, data can be hard to collect, hard to find, hard to understand, hard to believe. To the point that it gets impossible to make decisions based on data. Sound familiar? Talend can help you deliver healthy data across your organization.
Co-directed with ThreeSixtyEight
This campaign was the first brand awareness campaign that Talend ever did.
The end result was outstanding and the campaign goals were exceeded by over 20% for impressions and engagement.